Management Team

Anika Vassell

CEO and Founder

Teen Behaviourist & Parent Advocate

Anika Vassell is a psychologist with over 25yrs of experience specialising in adolescent behaviour.

Through her support of young people parents and professionals, Anika shares practical tools that help in avoiding the distress, instability and vulnerability that is often felt during this developmental stage.

Her journey to this point has seen Anika obtain a PGCE from the University of Nottingham which led her into teaching Psychology ‘A’Level at one of the top performing schools in the country. Anika also holds a Masters degree in Forensic Psychology from the University of Kent at Canterbury where her expertise has been utilised working with ‘hard to reach’ youth. Anika has worked with young offenders, has managed children’s residential units and opened an Alternative Provision for children who fell outside of mainstream education.

Now, in addition to her work with parents, employers and professionals, Anika is back in Nottingham leading on cutting-edge research as part of her PhD in Occupational Health Psychology & Management where she is investigating ways in which businesses and organisations can improve absenteeism, productivity and retention levels.

Shoana Qureshi-Khan

Team Manager & Training Coordinator

Shoana has over 20yrs experience in Social Development; Young People Rehabilitation and serving the rights of marginalised groups within society. She holds a BA (hons) in Social Policy Studies and a National Advocacy qualification in Rights-Based Facilitation. Shoana has a vast amount of experience addressing the needs of young people, parents and their families.

Consultancy Team

Professor Robert Carroll

Business Consultant 

Prof Robert Carroll has been advising on the development of Teen-Behaviour.Com Ltd for the past 4 years through the Ingenuity Centre at the University of Nottingham.

Robert is a Professor in Practice at the University of Nottingham Business School where he lectures MSc students and mentors business start-ups for entrepreneurship and innovation. 

Robert brings a wealth of experience and sits on the board of directors of a number of companies including Catapult Ventures Group.

Professor David Park

Business Consultant 

Professor David Park is a mentor, lecturer and project leader in Entrepreneurship & Innovation at the University of Nottingham Business School. 

David specialises in IP commercialisation and Innovation and has been successful in securing multi-million dollar investment for companies around the world.

Becki Pointon

Chief Finance Consultant 

Becki Pointin is a qualified Chartered Accountant with over a decades worth of experience in business management, growth and development.

Her expertise has been instrumental in developing Teen-Behaviour.Com’s system implementation for financial growth.

Ed Wright 

Legal IP Consultant

Ed Wright specialises in the creation, ownership and exploitation of IP.

His experience covers licensing, transfer & agency, distribution, reselling and franchising arrangements, as well as drafting & negotiating agreements governing IP.

Liz Bolt 

Sales & Marketing Consultant

Liz Bolt has over 30yrs of experinece bringing commercial awareness and sourcing experience.

Following 18 years as a sales and marketing director, Liz now works with Teen-Behaviour.Com Ltd on business strategy, financial viability, marketing and sales. 

A ‘No-Judgement – No Blame – No Shame’ Service

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